SJ Murray (Ph.D) is an EMMY®-nominated writer and producer and award-winning brand storyteller. Born in Ireland, she grew up in France and lives and works in the U.S. After earning her Ph.D. from Princeton and studying screenwriting at UCLA, SJ’s research has focused on the role stories play in shaping culture and the qualities and characteristics that make them sticky and viral. Her creative work in the documentary, feature film, and television spaces is focused on great stories, effectively told, that shift the narrative around crucial social and human issues, while inspiring audiences and moving them to action. It has been released at major film festivals and acquired by PBS and NETFLIX.
A tenured professor at Baylor, SJ is known for establishing and pioneering the field of story design (TM pending). She is also the founding co-chair of the NEXUS working group on film media & story, and has curated impact-centered conversations from Sundance to the White House and the United Nations. Her TEDx talks on story have been viewed over 250,000 times, she is the author of two books, and has given dozens of keynote addresses and distinguished lectures at institutions and professional events, including Harvard and the Sorbonne nouvelle. She lives in Austin with her feisty Wheatonpoo, Coco Chanel.